We had a great night for the first year of entering BADC Awards and taking home 2x Silver and 4x Bronze awards for the work done by 'Allan Hardy' and 'the Dreamers' for 2016 Super Cheap Auto Oils campaign.
Really pumped to be mixed with a great group of super talented people.
Allan Hardy, Marc Purnell, Ariel Verri, Cameron March
https://badc.com.au/medals/year/2017/21f-editing-over-60-seconds/8182/
Supercheap Auto The Best Performing Oils Feature01E ONLINE
SILVER 2017
Allan Hardy - The Dreamers
Supercheap Auto
Lubricants Campaign Feature
ADVERTISING AGENCY The Dreamers
CREATIVE DIRECTOR Allan Hardy and Josh Weier
PRODUCTION COMPANY The Dreamers
DIRECTOR Allan Hardy
PRODUCER Ariel Verri and Julian Pennisi
CINEMATOGRAPHER Allan Hardy
POST PRODUCTION HOUSE Chop Shop
EDITOR Allan Hardy
VISUAL EFFECTS Marc Purnell and Tim Bahrij
ANIMATOR Joe Lancaster
SOUND DESIGNER Justin Harrison, Caleb Sullivan and Generdyn
COMPOSER Oliver Lyu
The objective of this campaign was to increase oils category sales growth at Supercheap Auto both during and post campaign period. The secondary objective was to make a viral hit to be shared across the target audience. The campaign was one of the eight finalists in the 2016 World Retail Awards.
Supercheap Auto invested heavily into Google’s suite of products, including YouTube true view and non-skippable ad units, as well as also Google Adwords. The online video was served in different formats including 15″, 30″ and 60″ spots on the YouTube platform. The Google Adwords campaign comprised of ad units being triggered when a searcher looked for oil related products and then were funnelled to a Supercheap Auto landing page featuring the video along with oil products. The video was also displayed across the catch up TV platforms and delivered to it’s 1.6M loyalty member’s through multiple email blasts. It was the #1 brand automotive video on YouTube Australia in 2016.
Supercheap Auto invested heavily into Google’s suite of products, including YouTube true view and non-skippable ad units, as well as also Google Adwords. The online video was served in different formats including 15″, 30″ and 60″ spots on the YouTube platform. The Google Adwords campaign comprised of ad units being triggered when a searcher looked for oil related products and then were funnelled to a Supercheap Auto landing page featuring the video along with oil products. The video was also displayed across the catch up TV platforms and delivered to it’s 1.6M loyalty member’s through multiple email blasts. It was the #1 brand automotive video on YouTube Australia in 2016.
Supercheap Auto The Best Performing Oils Feature21F EDITING - OVER 60 SECONDS
SILVER 2017
Allan Hardy
Supercheap Auto
Lubricants Campaign Feature
ADVERTISING AGENCY The Dreamers
CREATIVE DIRECTOR Allan Hardy and Josh Weier
PRODUCTION COMPANY The Dreamers
DIRECTOR Allan Hardy
PRODUCER Ariel Verri and Julian Pennisi
CINEMATOGRAPHER Allan Hardy
POST PRODUCTION HOUSE Chop Shop
EDITOR Allan Hardy
VISUAL EFFECTS Marc Purnell and Tim Bahrij
ANIMATOR Joe Lancaster
SOUND DESIGNER Justin Harrison, Caleb Sullivan and Generdyn
COMPOSER Oliver Lyu
Supercheap Auto The Best Performing Oils Feature
Supercheap Auto The Best Performing Oils Feature21D CINEMATOGRAPHY -OVER 60 SEC
BRONZE 2017
Allan Hardy
Supercheap Auto
Lubricants Campaign Feature
ADVERTISING AGENCY The Dreamers
CREATIVE DIRECTOR Allan Hardy and Josh Weier
PRODUCTION COMPANY The Dreamers
DIRECTOR Allan Hardy
PRODUCER Ariel Verri and Julian Pennisi
CINEMATOGRAPHER Allan Hardy
POST PRODUCTION HOUSE Chop Shop
EDITOR Allan Hardy
VISUAL EFFECTS Marc Purnell and Tim Bahrij
ANIMATOR Joe Lancaster
SOUND DESIGNER Justin Harrison, Caleb Sullivan and Generdyn
COMPOSER Oliver Lyu
Supercheap Auto The Best Performing Oils Feature21B DIRECTION - OVER 60 SEC
BRONZE 2017
Allan Hardy
Supercheap Auto
Lubricants Campaign Feature
ADVERTISING AGENCY The Dreamers
CREATIVE DIRECTOR Allan Hardy and Josh Weier
PRODUCTION COMPANY The Dreamers
DIRECTOR Allan Hardy
PRODUCER Ariel Verri and Julian Pennisi
CINEMATOGRAPHER Allan Hardy
POST PRODUCTION HOUSE Chop Shop
EDITOR Allan Hardy
VISUAL EFFECTS Marc Purnell and Tim Bahrij
ANIMATOR Joe Lancaster
SOUND DESIGNER Justin Harrison, Caleb Sullivan and Generdyn
COMPOSER Oliver Lyu
“Come Clean” with Supercheap Auto! Extended Edition21B DIRECTION - OVER 60 SEC
BRONZE 2017
Allan Hardy
Supercheap Auto
Care Care Campaign
COPYWRITER Josh Weier
PRODUCTION COMPANY The Dreamers
DIRECTOR Allan Hardy
PRODUCER Ariel Verri
CINEMATOGRAPHER Andrew Buckley
POST PRODUCTION HOUSE Chop Shop
EDITOR Allan Hardy
VISUAL EFFECTS Marc Purnell
ANIMATOR Joe Lancaster
SOUND DESIGNER Justin Harrison
“Come Clean” with Supercheap Auto! Extended Edition21F EDITING - OVER 60 SECONDS
BRONZE 2017
Allan Hardy
Supercheap Auto
Care Care Campaign
COPYWRITER Josh Weier
PRODUCTION COMPANY The Dreamers
DIRECTOR Allan Hardy
PRODUCER Ariel Verri
CINEMATOGRAPHER Andrew Buckley
POST PRODUCTION HOUSE Chop Shop
EDITOR Allan Hardy
VISUAL EFFECTS Marc Purnell
ANIMATOR Joe Lancaster
SOUND DESIGNER Justin Harrison
Best Performing Oils
22B SOUND DESIGN - TV-CINEMA-ONLINE
FINALIST 2017
Justin Harrison
SuperCheap Auto
Oil Brand
SOUND/MUSIC STUDIO _underscore audio
SOUND DESIGNER Justin Harrison
COMPOSER Oliver Lyu
OTHER CONTRIBUTORS
Music: Oliver Lyu
Vocals: Tommy Rutland
Location Sound Recordist: Caleb Sullivan
Preliminary Sound FX editor: Joshua Crispin
Vocals: Tommy Rutland
Location Sound Recordist: Caleb Sullivan
Preliminary Sound FX editor: Joshua Crispin
Come Clean22B SOUND DESIGN - TV-CINEMA-ONLINE
FINALIST 2017
Justin Harrison
SuperCheap Auto
Care Care
SOUND/MUSIC STUDIO _underscore audio
SOUND DESIGNER Justin Harrison
COMPOSER BlissNEso
OTHER CONTRIBUTORS
Location Sound Recordist: Caleb Sullivan
Supercheap Auto The Best Performing Oils TVC21A DIRECTION - UP TO 60 SEC
