A few early tests of the Redbull Holden Racing Team Logo Upgrade collaborating with the client Hype Republic.
Concept brief - revamp previous logo with solid and bold style and incorporating the Redbull colours.
Stage one, remove all textures and set everything to white.
(previous 3D Logo)
(concept stage 1)
(previous 3D Logo)
(concept stage 1)
Note: The lighting is still not right and the highlights are too strong.
Stage 2 - Test with coloured lights
White chassis, red wheels with white, red and blue lights, black background.
Glossy blue engine with red lights on black background.
This concept is getting closer but still not bold enough.
Client decided adding in the official Redbull colors for back grounds. The colours would change during the fast transitions.
These concepts were approved to move forward to final delivery and refinement.
After moving forward with this concept of solid coloured parts and solid backgrounds I refined the lighting and added smoke and atmosphere to create depth. I also added FX and motion blue.
(3d model animation with added smoke, atmosphere, HUD graphics, Flame FX, depth, motion blur and interactive lighting)
(3d model animation with added smoke, atmosphere, HUD graphics, depth, motion blur)
(3d model animation with added smoke, atmosphere, Heat haze, HUD graphics, Flame FX, depth, motion blur and interactive lighting)
(3d model animation with added atmosphere, Flame FX, depth and motion blur)
(3d model animation with added atmosphere, depth and motion blur)
updated with spinning 3D Fan cooler asset (Raw Delivery)
(Raw Delivery)
(Raw Delivery)
(Final graded) (grading by Hype republic)